Google testing out ‘Click-To-Call’ in AdWords

There could potentially be a new way to reach out to target audiences using Google AdWords using the high-end smartphones which have HTML web browsers on. Click-to-call ads allow advertisers to add local business telephone numbers next to their destination URLs in mobile search ads. When users of smartphones,  carry out a search for a local business from their mobile phone and are presented with ads that feature these numbers, they would have the choice to simply click the number which would call the business.

Click-to-call ads and the phone numbers which they correspond with are based on users’ locations using Google Maps in order to help improve the way searchers connect with the right business.

Advertisers can gauge the results of their ads by tracking how many calls they receive. Google were recently quoted on this matter by stating that…

“When people search for goods or services using their mobile phones, they often prefer to call a store rather than visit that store’s website. Whether they are placing a direct order, making a reservation or inquiring about services, the ability for prospective customers to easily call your business is a key distinguishing feature of searches made on mobile phones versus computers.”

This new service has just come out of Beta testing although it isn’t available just yet. With web 2.0 evolving into fruition and mobile phones seemingly taking over the role of computers, Click To Call could prove to be the next big leap forwards in the advertising industry.

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